The Seaside Meadow Concept
This editorial is wild and textural influenced by a stormy seaside meadow. I designed every stem into water because design and sustainability of the floral is critical to the work we do here at Rose and Laurel. Additionally, I sourced a majority of the floral from our local farms (read more: why I design with local flowers),. To create a wild atmosphere, I kept the flowers small and textural and sourced local summer wildflowers and grasses in muted shades of green and blue. The objective was to create a wistful atmosphere. The young woman is gathering wildflowers, waiting for her sweetheart, off across the wild and stormy sea. As she waits for his return, a summer storm rolls into view. The sun still shines, but storm clouds of deep blue begin to roll toward her, and a cool breeze begins to blow through the seaside meadow.
The seaside meadow is a editorial concept, and so I wanted to create a coordinating real-world table design to inspire your event. A runner from Silk and Willow mimics the waves of the ocean, while sandy unglazed pottery holds dancing meadow flowers. Oyster shell escort cards with calligraphy from Shasta Bell sit at each place setting, adorned with a corresponding menu and blue linen napkin. To bring additional texture to the table, we added the finishing touch with a hand painted tea mug from Mary Francis Carter. The sand and cream tones pair beautifully with our meadow flowers, and the seaside meadow editorial is complete!
Creative Direction and Floral Design Rose and Laurel | Photography Shasta Bell Photographie | Model Arquette Agency | Dress Seaside Tones | Sweater Shop Gossamer | Silk Silk and Willow | Mugs Mary Francis Carter | Stationer Shasta Bell Calligraphy
Feeling Inspired? We’d love to create a custom aesthetic for your event, contact us to get started: